{"id":2929,"date":"2026-07-11T13:17:40","date_gmt":"2026-07-11T09:47:40","guid":{"rendered":"https:\/\/rightelia.com\/?page_id=2929"},"modified":"2026-07-11T16:13:52","modified_gmt":"2026-07-11T12:43:52","slug":"%d9%88%d9%82%d8%aa%db%8c-%d8%aa%d8%b5%d9%88%db%8c%d8%b1-%d9%88%d8%a7%d9%82%d8%b9%db%8c-%d9%86%db%8c%d8%b3%d8%aa%d8%8c-%d9%85%d8%ae%d8%a7%d8%b7%d8%a8-%d8%a8%d8%a7%db%8c%d8%af-%d8%a8%d8%af%d8%a7%d9%86","status":"publish","type":"page","link":"https:\/\/rightelia.com\/en\/%d9%88%d9%82%d8%aa%db%8c-%d8%aa%d8%b5%d9%88%db%8c%d8%b1-%d9%88%d8%a7%d9%82%d8%b9%db%8c-%d9%86%db%8c%d8%b3%d8%aa%d8%8c-%d9%85%d8%ae%d8%a7%d8%b7%d8%a8-%d8%a8%d8%a7%db%8c%d8%af-%d8%a8%d8%af%d8%a7%d9%86\/","title":{"rendered":"\u0642\u0627\u0646\u0648\u0646 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0627\u0631\u0648\u067e\u0627 \u0648 \u0627\u0644\u0632\u0627\u0645 \u0634\u0641\u0627\u0641\u06cc\u062a \u062f\u0631 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627"},"content":{"rendered":"\n
\n\n \"\u0642\u0627\u0646\u0648\u0646\n\n \n\n
\n\n

\n \u0642\u0627\u0646\u0648\u0646 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0627\u0631\u0648\u067e\u0627 \u0648 \u0627\u0644\u0632\u0627\u0645 \u0634\u0641\u0627\u0641\u06cc\u062a \u062f\u0631 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\n <\/h1>\n\n

\n \u06f2\u06f0 \u062a\u06cc\u0631 \u06f1\u06f4\u06f0\u06f5 | \u0627\u062e\u0628\u0627\u0631 \u062d\u0642\u0648\u0642 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\n <\/p>\n\n

\n \u062a\u0647\u06cc\u0647\u060c \u062a\u0631\u062c\u0645\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062d\u0642\u0648\u0642\u06cc: \u0645\u0631\u0636\u06cc\u0647 \u0627\u0641\u0636\u0644\u06cc \u0640 \u0648\u06a9\u06cc\u0644 \u067e\u0627\u06cc\u0647 \u06cc\u06a9 \u062f\u0627\u062f\u06af\u0633\u062a\u0631\u06cc\n <\/p>\n\n

\n \u0627\u0632 \u06f2 \u0627\u0648\u062a \u06f2\u06f0\u06f2\u06f6<\/strong>\u060c \u062a\u06a9\u0627\u0644\u06cc\u0641 \u0634\u0641\u0627\u0641\u06cc\u062a \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc\u200c\u0634\u062f\u0647 \u062f\u0631 \u0645\u0627\u062f\u0647 \u06f5\u06f0 \u00ab\u0645\u0642\u0631\u0631\u0647 \u0627\u062a\u062d\u0627\u062f\u06cc\u0647 \u0627\u0631\u0648\u067e\u0627 \u06f2\u06f0\u06f2\u06f4\/\u06f1\u06f6\u06f8\u06f9\u00bb\u060c \u0645\u0639\u0631\u0648\u0641 \u0628\u0647 \u0642\u0627\u0646\u0648\u0646 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0627\u062a\u062d\u0627\u062f\u06cc\u0647 \u0627\u0631\u0648\u067e\u0627\u060c \u0642\u0627\u0628\u0644 \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f.\n <\/p>\n\n

\n \u0627\u06cc\u0646 \u0645\u0642\u0631\u0631\u0647 \u0628\u0631\u0627\u06cc \u0628\u0631\u062e\u06cc \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u06cc\u0627 \u062f\u0633\u062a\u200c\u06a9\u0627\u0631\u06cc\u200c\u0634\u062f\u0647 \u0628\u0627 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\u060c \u0627\u0632 \u062c\u0645\u0644\u0647 \u062a\u0635\u0627\u0648\u06cc\u0631\u060c \u0635\u062f\u0627\u0647\u0627 \u0648 \u0648\u06cc\u062f\u0626\u0648\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0648\u0627\u0642\u0639\u06cc \u0628\u0647 \u0646\u0638\u0631 \u0628\u0631\u0633\u0646\u062f\u060c \u062a\u06a9\u0627\u0644\u06cc\u0641\u06cc \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0634\u0641\u0627\u0641\u06cc\u062a \u0648 \u0627\u0637\u0644\u0627\u0639\u200c\u0631\u0633\u0627\u0646\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.\n <\/p>\n\n

\n\n

\n \u0628\u062e\u0634\u06cc \u0627\u0632 \u0628\u0646\u062f \u06f4 \u0645\u0627\u062f\u0647 \u06f5\u06f0 \u0645\u0642\u0631\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f:\n <\/p>\n\n

\n \u201cshall disclose that the content has been artificially generated or manipulated.\u201d\n <\/p>\n\n

\n \u062a\u0631\u062c\u0645\u0647 \u063a\u06cc\u0631\u0631\u0633\u0645\u06cc:<\/strong>
\n \u0628\u0647\u200c\u06a9\u0627\u0631\u06af\u06cc\u0631\u0646\u062f\u0647 \u0633\u06cc\u0633\u062a\u0645 \u0628\u0627\u06cc\u062f \u0627\u0639\u0644\u0627\u0645 \u06a9\u0646\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627 \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u0635\u0646\u0648\u0639\u06cc \u062a\u0648\u0644\u06cc\u062f \u06cc\u0627 \u062f\u0633\u062a\u200c\u06a9\u0627\u0631\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a.\n <\/p>\n\n <\/div>\n\n

\n \u0627\u06cc\u0646 \u062d\u06a9\u0645 \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647 \u0686\u0647 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f\u061f\n <\/h2>\n\n

\n \u062f\u0631 \u0645\u0648\u0627\u0631\u062f\u06cc \u0645\u0627\u0646\u0646\u062f \u062f\u06cc\u067e\u200c\u0641\u06cc\u06a9\u060c \u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u062a\u0635\u0648\u06cc\u0631\u060c \u0635\u062f\u0627 \u06cc\u0627 \u0648\u06cc\u062f\u0626\u0648\u06cc\u06cc \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u062a\u0648\u0644\u06cc\u062f \u06cc\u0627 \u062f\u0633\u062a\u200c\u06a9\u0627\u0631\u06cc \u0634\u062f\u0647 \u0648 \u0628\u0647\u200c\u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0648\u0627\u0642\u0639\u06cc \u062a\u0644\u0642\u06cc \u0634\u0648\u062f\u060c \u0628\u0647\u200c\u06a9\u0627\u0631\u06af\u06cc\u0631\u0646\u062f\u0647 \u0633\u06cc\u0633\u062a\u0645 \u0628\u0627\u06cc\u062f \u0645\u0635\u0646\u0648\u0639\u06cc \u06cc\u0627 \u062f\u0633\u062a\u200c\u06a9\u0627\u0631\u06cc\u200c\u0634\u062f\u0647\u200c\u0628\u0648\u062f\u0646 \u0622\u0646 \u0631\u0627 \u0628\u0647 \u0645\u062e\u0627\u0637\u0628 \u0627\u0639\u0644\u0627\u0645 \u06a9\u0646\u062f.\n <\/p>\n\n

\n \u0627\u06cc\u0646 \u062a\u06a9\u0644\u06cc\u0641 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u0627 \u0646\u06cc\u0633\u062a \u06a9\u0647 \u062a\u0645\u0627\u0645 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f\u0634\u062f\u0647 \u0628\u0627 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\u060c \u062f\u0631 \u0647\u0631 \u0634\u0631\u0627\u06cc\u0637\u06cc\u060c \u0645\u0634\u0645\u0648\u0644 \u06cc\u06a9 \u0634\u06cc\u0648\u0647 \u0648\u0627\u062d\u062f \u0628\u0631\u0627\u06cc \u0627\u0637\u0644\u0627\u0639\u200c\u0631\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f. \u0645\u0627\u062f\u0647 \u06f5\u06f0 \u0645\u06cc\u0627\u0646 \u0627\u0646\u0648\u0627\u0639 \u0645\u062d\u062a\u0648\u0627 \u0648 \u0646\u0642\u0634 \u0627\u0634\u062e\u0627\u0635 \u0645\u062e\u062a\u0644\u0641\u060c \u0627\u0632 \u062c\u0645\u0644\u0647 \u0627\u0631\u0627\u0626\u0647\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0648 \u0628\u0647\u200c\u06a9\u0627\u0631\u06af\u06cc\u0631\u0646\u062f\u06af\u0627\u0646 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\u060c \u062a\u0641\u0627\u0648\u062a \u0642\u0627\u0626\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a.\n <\/p>\n\n

\n \u062f\u0631 \u0645\u0648\u0631\u062f \u0622\u062b\u0627\u0631 \u0647\u0646\u0631\u06cc\u060c \u062e\u0644\u0627\u0642\u0627\u0646\u0647\u060c \u0637\u0646\u0632 \u0648 \u062f\u0627\u0633\u062a\u0627\u0646\u06cc \u0646\u06cc\u0632 \u0627\u0635\u0644 \u0627\u0637\u0644\u0627\u0639\u200c\u0631\u0633\u0627\u0646\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u0635\u0646\u0648\u0639\u06cc \u06cc\u0627 \u062f\u0633\u062a\u200c\u06a9\u0627\u0631\u06cc\u200c\u0634\u062f\u0647\u200c\u0628\u0648\u062f\u0646 \u0645\u062d\u062a\u0648\u0627 \u0628\u0627\u0642\u06cc \u0627\u0633\u062a\u061b \u0627\u0645\u0627 \u0646\u062d\u0648\u0647 \u0627\u0639\u0644\u0627\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0645\u0627\u0647\u06cc\u062a \u0627\u062b\u0631 \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u0648\u062f\u060c \u0628\u0647\u200c\u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0627\u062b\u0631 \u06cc\u0627 \u0628\u0647\u0631\u0647\u200c\u0645\u0646\u062f\u06cc \u0645\u062e\u0627\u0637\u0628 \u0627\u0632 \u0622\u0646 \u0631\u0627 \u0645\u062e\u062a\u0644 \u0646\u06a9\u0646\u062f.\n <\/p>\n\n

\n \u067e\u06cc\u0627\u0645 \u0627\u06cc\u0646 \u0645\u0642\u0631\u0631\u0647 \u0628\u0631\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0645\u062d\u062a\u0648\u0627 \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\n <\/h2>\n\n

\n \u0627\u06cc\u0646 \u0645\u0642\u0631\u0631\u0647 \u0645\u062a\u0639\u0644\u0642 \u0628\u0647 \u0627\u062a\u062d\u0627\u062f\u06cc\u0647 \u0627\u0631\u0648\u067e\u0627\u0633\u062a \u0648 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0642\u0627\u0646\u0648\u0646 \u0644\u0627\u0632\u0645\u200c\u0627\u0644\u0627\u062c\u0631\u0627 \u0634\u0646\u0627\u062e\u062a\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f\u061b \u0628\u0627\u0627\u06cc\u0646\u200c\u062d\u0627\u0644\u060c \u067e\u06cc\u0627\u0645 \u0645\u0647\u0645\u06cc \u0628\u0631\u0627\u06cc \u0647\u0646\u0631\u0645\u0646\u062f\u0627\u0646\u060c \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u060c \u0628\u0631\u0646\u062f\u0647\u0627\u060c \u0622\u0698\u0627\u0646\u0633\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0645\u062d\u062a\u0648\u0627 \u062f\u0627\u0631\u062f.\n <\/p>\n\n

\n \u062f\u0631 \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u060c \u062f\u06cc\u06af\u0631 \u0641\u0642\u0637 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u062b\u0631\u060c \u0645\u0628\u0644\u063a \u0642\u0631\u0627\u0631\u062f\u0627\u062f \u0648 \u0632\u0645\u0627\u0646 \u062a\u062d\u0648\u06cc\u0644 \u0627\u0647\u0645\u06cc\u062a \u0646\u062f\u0627\u0631\u062f. \u0637\u0631\u0641\u06cc\u0646 \u0628\u0627\u06cc\u062f \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0646\u06cc\u0632 \u062a\u0635\u0645\u06cc\u0645 \u0631\u0648\u0634\u0646\u06cc \u0628\u06af\u06cc\u0631\u0646\u062f:\n <\/p>\n\n

    \n
  • \u0622\u06cc\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u062f\u0631 \u062a\u0648\u0644\u06cc\u062f \u06cc\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u0645\u062d\u062a\u0648\u0627 \u0645\u062c\u0627\u0632 \u0627\u0633\u062a\u061f<\/li>\n
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    \n\n

    \n \u0646\u06af\u0627\u0647 \u062d\u0642\u0648\u0642\u06cc\n <\/h2>\n\n

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    \n \u0645\u0646\u0628\u0639:<\/strong> \u0645\u0642\u0631\u0631\u0647 \u0627\u062a\u062d\u0627\u062f\u06cc\u0647 \u0627\u0631\u0648\u067e\u0627 \u06f2\u06f0\u06f2\u06f4\/\u06f1\u06f6\u06f8\u06f9\u060c \u0645\u0627\u062f\u0647 \u06f5\u06f0\u060c \u0628\u0647\u200c\u0648\u06cc\u0698\u0647 \u0628\u0646\u062f \u06f4\u061b \u067e\u0627\u06cc\u06af\u0627\u0647 \u0631\u0633\u0645\u06cc EUR-Lex \u0648 \u06a9\u0645\u06cc\u0633\u06cc\u0648\u0646 \u0627\u0631\u0648\u067e\u0627.\n <\/p>\n\n <\/section>\n\n \n\n

    <\/div>\n\n \n\n
    \n\n

    \n English Version\n <\/h2>\n\n

    \n The EU AI Act and Transparency Obligations for AI-Generated Content\n <\/h1>\n\n

    \n 11 July 2026 | Digital Law & AI News\n <\/p>\n\n

    \n Prepared, translated and legally analysed by Marzieh Afzali, Attorney at Law\n <\/p>\n\n

    \n From 2 August 2026<\/strong>, the transparency obligations laid down in Article 50 of Regulation (EU) 2024\/1689, commonly known as the European Union Artificial Intelligence Act, will become applicable.\n <\/p>\n\n

    \n The Regulation establishes transparency and disclosure obligations for certain forms of AI-generated or manipulated content, including images, audio and video that may appear authentic.\n <\/p>\n\n

    \n\n

    \n Part of Article 50(4) provides that the relevant deployer:\n <\/p>\n\n

    \n \u201cshall disclose that the content has been artificially generated or manipulated.\u201d\n <\/p>\n\n

    \n In other words, the deployer must inform the audience that the content has been artificially generated or manipulated.\n <\/p>\n\n <\/div>\n\n

    \n What does this rule mean in practice?\n <\/h2>\n\n

    \n In cases such as deepfakes, where an image, audio recording or video has been generated or manipulated using artificial intelligence and is presented in a way that may cause it to be perceived as authentic, the deployer must disclose its artificial or manipulated nature to the audience.\n <\/p>\n\n

    \n This obligation does not mean that every form of AI-generated content is subject to the same disclosure method in every situation. Article 50 distinguishes between different types of content and between the roles of different actors, including providers and deployers of AI systems.\n <\/p>\n\n

    \n The disclosure obligation also applies to artistic, creative, satirical and fictional works. However, the method of disclosure may be adapted to the nature of the work, provided that it does not interfere with the display or enjoyment of the work.\n <\/p>\n\n

    \n What does this Regulation mean for content creators and businesses?\n <\/h2>\n\n

    \n This Regulation belongs to the European Union legal framework and is not directly applicable as binding law in Iran. Nevertheless, it sends an important message to artists, media organisations, brands, advertising agencies and businesses involved in content creation.\n <\/p>\n\n

    \n In content production agreements, quality, price and delivery deadlines are no longer the only issues that matter. The parties should also make clear decisions about the use of artificial intelligence:\n <\/p>\n\n

      \n
    • Is the use of artificial intelligence in producing or editing the content permitted?<\/li>\n
    • Must the content creator disclose the use of AI to the client?<\/li>\n
    • Which party is responsible for informing the audience that the content is artificial or manipulated?<\/li>\n
    • If AI-generated content misleads the audience, infringes a person\u2019s rights or damages an individual\u2019s or business\u2019s reputation, which party will be liable for the resulting harm?<\/li>\n
    • Does the client have the right to review and approve the content before publication?<\/li>\n <\/ul>\n\n
      \n\n

      \n Legal Perspective\n <\/h2>\n\n

      \n The EU Artificial Intelligence Act indicates that, in the future, the key question will not only be who created the content. Another question will become equally important:\n <\/p>\n\n

      \n Does the audience know that what they are seeing or hearing is not real?\n <\/p>\n\n

      \n For businesses and content creators, the answer to this question should not be postponed until after publication or until a crisis occurs. The permitted use of AI, disclosure obligations and each party\u2019s responsibility should be clearly addressed in the contract from the outset.\n <\/p>\n\n <\/div>\n\n

      \n Source:<\/strong> Regulation (EU) 2024\/1689, Article 50, particularly paragraph 4; the official EUR-Lex database and the European Commission.\n <\/p>\n\n <\/section>\n\n<\/article>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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